BestMediaInfo on LinkedIn: #mediastrategy #mediabuying #mediaplanning #advertising #risingstarawards… (2024)

Super 7 ads of the week: Ads that capture mosaic of creativityThis week, BestMediaInfo.com has included work done by boAt Lifestyle, Wild Stone, McDonald's, Ludic, Timex, Under Armour and Swiggy Instamart.

Saurabh Gaur launches digital marketing company, PerformAceAt Performance Ace, Gaur’s leadership will focus on leveraging strategies to drive client success.

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’s Rahul Joshi to continue as MDThe company has appointed Renuka Ramnath as an additional director (independent director), effective from July 4, 2024, for one year.

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82°E’s CMO Keerthana Ramakrishnan moves on after nearly 2 yearsRamakrishnan began her career in advertising at Mudra and has since worked at McCann Erickson, IPAN, Aditi Consulting Services, IIT Bombay, and Nike.

OnePlus reinstates Robin Liu as India CEOThis move coincides with challenges faced by Oppo's sub-brand, including a boycott by offline retailers in India.

Intensifying focus on generative AI in India: Omnicom CTO Paolo YuviencoDuring an interaction with BestMediaInfo.com at Cannes Lions 2024, Paolo Yuvienco discussed what gives Omnicom's operating model Omni a competitive advantage and highlighted the advertising network's full-throttle efforts in helping clients navigate challenges associated with generative AI.

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IAB Tech Lab’s COO on solving addressability and privacy challenges one step at a timeBestMediaInfo.com interviewed Shailley Singh, EVP of Product & COO, and Shivendra Misra, Director, APAC at IAB Tech Lab, to discuss the organisation's action plans aimed at fostering the growth of digital advertising through initiatives such as Video Watermarking, the Creative ID Framework, and the Cross Jurisdiction Privacy Project.

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In-depth: Marketers continue to advertise on social media with a pinch of saltBy their very nature, platforms driven by individual contributions will be unfiltered and prone to controversies and tribalism. While this poses a challenge for advertisers, it's essential to adopt a practical approach, acknowledging that these platforms, despite their controversial nature, are the largest and most influential in the world. Gaurav Mehta | Karthi Kumar Marshan 👽 | Dhruv Sachdeva |

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CEO Exodus: Is it time to reset the TV news industry?The inquisitiveness around what lies ahead for the news industry after the 2024 general elections is at its peak following a churn at the top. For example, Avinash Pandey’s departure from ABP Network and MK Anand's tenure ending at Times Network. A section of the industry sees such a churn as a result of extreme revenue pressure, even in an election year.Share your point of view in the comments section below.Anand MK | Varun Kohli | Avinash Pandey | rahul shaw | Avinash Kaul #TVNews #NewsOnTV #NewsBusiness #News #NewsChannels

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Mitgo Group will invest $20 million in its fintech arm CapyThis investment will be the initial step in a 20 million dollar investment package planned for the coming 3 years. The first investment tranche will go towards developing the initial version of the platform with a focus on early and accelerated payment solutions.